News & Events

Traffex 2017 a great success for Mallatite

Thank you for visiting us at Traffex2017

This time last week we joined thousands of traffic professionals at our industry’s biggest event, Traffex2017, held at the NEC in Birmingham.

For Mallatite, Traffex 2017 kicked off to a great start with many visitors making a beeline to our stand, G40, to experience our innovative range of Traffic Safety Products and Lighting Columns.

We had on show a selection of our solar powered traffic bollards and sign lights, smart vehicle activated signs, accessible lighting columns and TRT’s energy efficient LED lanterns. Plus this year we were able to showcase two of our most ingenious safety products: – Jerol passive sign posts, and the TransCalm road hump.

Traffex 2017 exceeded all expectations as we welcomed record numbers of visitors to our stand; this was certainly helped by us winning a place on the “INNOVATION TRAIL” for the TransCalm, which we are very proud of.

Over the three days we were pleased to have a number of special guests on stand with us to meet with our visitors: Anders Gripemo – CEO of Jerol, Dave Franklin – Key member of the TransCalm Design Team and Kishan Ram – Head of Research & Development for Mallatite.

New for Traffex2017 was the Smart & Safe feature area, designed to showcase smart products that improve road safety

Our TransCalm, which won the innovation trail award at the show, was featured in full size on the ‘Smart Street.’ This allowed visitors to see first-hand, how the cutting edge road safety hump would look on a road and get a feel for its responsive materials.

The Retroreflective Theatre, following on from the smart street, was a crash scene that had been carefully designed to allow visitors to get an idea of how innovative products would benefit a similar situation in real life. Our Solar DuraFlex bollard was on display, showcasing its full retro reflectivity potential.

The Smart & Safe area was a great hit at Traffex and we couldn’t be happier that we were given the chance to display two of our favourite road safety products, allowing visitors to see the benefits up close and personal!

Traffex wasn’t just about showcasing our products. We wanted to share our innovative ideas and take the time to grow our relationships with our customers. The event enabled us to learn more about what the future of the industry looks like and come together as a team, with staff from each of our three sites, creating an enjoyable and memorable experience for all involved.

Mallatite Innovation Trail Winner @Traffex2017